Overview
Intuit for Education provides free financial literacy curriculum to high school educators. The team brought me on to come up with innovative games and activities, and bring them to life.
In the examples of my work highlighted here, there were unique requirements to satisfy for each game:
- Engaging at large scale events for 75 students at a time
- Provided digitally at scale for 1M+ educators to do classrooms
- Conceptually represent one of Intuit’s three cornerstone brands (Credit Karma, QuickBooks, Mailchimp, respectively)
Data
- 69% of students reported an increase in financial literacy interest
- 63% of studentsreported a significant increase in financial confidence
- Drove brand affinity and product-market fit via iterative testing, resulting in surveyed students being 333% more familiar with Intuit brands and up to 7x more likely to consider future product use
The Path to Good Credit
Students navigate a game of credit-related scenarios. Each of the 10 scenarios has 3 choices, which have an unknown positive, negative, or neutral impact on their team's credit score until they are selected. Teams complete the game two or three times, with each replay offering the chance to improve their score and deepen their understanding of the impact of each choice.
Student Quote
“I liked how it was a game, but we were learning from our mistakes continuously.”
The Building Blocks of Business
Student groups are tasked with helping Craig's Landscaping Business solve problems. To do this, they complete question cards that prompt them with business questions that they find answers to in QuickBooks. For every question they get correct, groups earn a stackable QuickBooks block to add to their tower.
Educator Quote
“This activity quickly engaged even a couple of students who were brand new to our classroom - impressive!”
The Marketing Campaign Showdown
Students are randomly assigned a type of food and two random adjectives (ex: donuts, frozen, spicy). Students will select a paper template to create a marketing post that includes their assigned words, emulating Mailchimp's Content Studio. The educator or facilitator uses AI to analyze then share which designs would perform the best as a marketing post on different platforms.
Educator Quote
“The students gained practical knowledge that they can immediately apply, and it opened their eyes to real-world financial and entrepreneurial skills in a way that classroom learning alone simply can’t replicate.”
Student Examples in Classroom Testing
